Start here
A guided path through the show
The episodes are published in the order they were recorded. This is the order that teaches fastest: the idea, then the moves, then the instruments, then the deals themselves.
- Step 01
Understand the idea
What market shaping is, why Inder started the show, and the claim underneath all of it — that markets left alone do not reliably produce optimal outcomes.
- Step 02
Learn the first two moves
Buying power and the demand signal. These two short explainers are the mechanical core of the method — everything later assumes them.
- Step 03
See the instruments up close
Volume guarantees and cost-plus negotiation — the two tools that do most of the work, explained by the people who used them.
- Step 04
Watch it work at scale
The deals themselves: how prices for critical medicines came down, and how the same playbook travels to climate.
That’s the foundation.
From here, the rest of the archive is fair game — including the climate episodes, where the same playbook meets a very different market.
Browse all episodes